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Select a case study for your final project presentation. Your selected case name and the case number should be clearly identified in the paper due at the end of this week. The collection of cases can be found below in the 4 Case Study files. Also review the Case Study Rubric Download Case Study RubricPreview the documentPreview the document and Guidelines Download GuidelinesPreview the document. Note that each file contains multiple cases so you have a wide variety of over 25 contemporary cases from which to choose (e.g., Coke, Pepsi, Starbucks, Nestle, Disney, etc.). Each case deals with important aspects of global marketing, but you will need to research and analyze further than just what is presented in the case.
After viewing the Readings and Resources from Week 1, select one of the uncontrollable elements of international marketing and write a short essay, approximately 500 words in APA format (no cover page required), on its impact to the case you have chosen. Use additional resources as needed but make sure they are cited in your work.
You can choose any case study from the attached files